Insight Without Agenda
Our guidance isn’t packaged for press or diluted for partners. We deliver analysis shaped by proximity to how the business actually works, not PR spin.
Embedded Where It Matters
From team garages to boardrooms, we’ve operated inside the sport’s commercial engine. Our guidance is authored by an operator with firsthand experience across F1’s commercial rise — from the earliest U.S. expansion pre-Liberty to team strategy and regulatory access. That proximity sharpens every recommendation.
Designed for Decision-Makers
We serve principals — not spectators. Operator-grade analysis. Outputs built to support decisions. Every word we share is meant to inform action, shape strategy, or unlock opportunity.
Beyond the Page
When decisions are live, we work directly with principals and teams under mandate — structuring diligence sprints, closed-door briefings, and retainer-based advisory that convert ambiguity into action.
Built on Discretion, Trust and Compliance
We work quietly and selectively, with access by invitation or vetted request. Every engagement is structured to ensure full compliance with securities regulations. We do not trade in confidential or material non-public information — only hard-earned context and insight.